100 Thieves

In January 2023, esports and lifestyle brand 100 Thieves conducted another round of layoffs, eliminating approximately 30 positions. This followed a significant reduction in its social media and content teams in mid-2022. The cuts primarily affected the editing and VFX departments, and included high-profile staff such as Chief Revenue Officer Matty Lee. The layoffs reflect ongoing restructuring within the competitive gaming and entertainment industry, as organizations like 100 Thieves adjust their operations amid broader economic pressures.

In July 2022, esports and apparel organization 100 Thieves conducted a significant round of layoffs, affecting more than a dozen employees across its social media and content teams. This represented a notable reduction within those departments, though the exact percentage relative to the company's total workforce wasn't specified. The cuts impacted both recent hires and long-tenured staff, including senior members and executives who had been with the company since its early days. The layoffs, which occurred on July 13th, appeared to be part of a broader industry trend, following similar moves by other major esports organizations. Valued at $460 million and ranked among the world's most valuable esports brands, 100 Thieves did not publicly state a specific reason for the restructuring at the time.