In September 2022, the Brazilian urban mobility platform 99, a subsidiary of China's Didi Chuxing and the country's first unicorn, laid off over 75 employees, primarily from its customer experience (CX) department. This reduction affected about 2% of its workforce, which totaled around 3,700 employees at the time. The company cited the need to adapt its operational model and customer relationship structure for greater scale and flexibility as the reason for the layoffs, part of a broader trend of workforce adjustments in the tech industry.
