Acxiom

Acxiom, a data and marketing services company under the Interpublic Group (IPG), has laid off more than 130 employees, representing approximately 3.5% of its global workforce of 3,800. The staff reductions, announced in March 2025, are part of a broader restructuring effort within the advertising and marketing industry as companies adapt to evolving market demands and technological shifts. As a major player in the data analytics and marketing sector, Acxiom's move reflects ongoing adjustments to streamline operations and enhance efficiency in a competitive landscape.

Acxiom on 2023-04-11.