Adjust, a mobile app measurement and marketing company owned by AppLovin, has conducted multiple rounds of layoffs in 2024, with WARN notices indicating at least 304 job cuts across filings from August to November. The exact number of employees affected in this specific event is unclear, as reports suggest these may be separate or related rounds. Following its $1 billion acquisition by AppLovin in April 2021, Adjust has seen leadership changes, including the appointment of a new CEO. The layoffs occur despite AppLovin reporting strong Q3 2024 financials, with revenue up 39% year-over-year to $1.2 billion. The company operates in the mobile app and gaming industry, with AppLovin employing over 500 staff globally at the time of the acquisition.
