In early April 2020, the online advertising and retargeting company NextRoll, formerly known as AdRoll, laid off 30% of its global workforce, affecting 210 employees out of a total of 700. This significant reduction, alongside 20% pay cuts for remaining staff and deeper cuts for executives, was a direct response to the economic turmoil caused by the COVID-19 pandemic. The company, which serves small to medium-sized ecommerce and apparel businesses heavily impacted by lockdowns, took these measures to ensure long-term financial stability. CEO Toby Gabriner cited the unprecedented challenges of the pandemic, emphasizing the need to support both employees and customers through the crisis.
