App Annie, a mobile analytics company, has laid off an unspecified number of employees, estimated by an external source to be around 18% of its workforce, as part of a restructuring effort to ensure self-sufficiency amid the economic challenges posed by the COVID-19 pandemic. The company described the layoffs as affecting a "small fraction" of its staff, attributing the difficult decision to the unprecedented global outbreak and the need to maintain efficiency in the current macroeconomic climate.