Vancouver-based online furniture retailer Article has laid off 216 employees, representing 17% of its workforce, marking the first such cuts in the company's 11-year history. CEO Aamir Baig took personal responsibility, explaining that the decision stemmed from a post-pandemic correction. While the company experienced a surge in e-commerce demand during COVID-19, the anticipated sustained shift to online shopping did not materialize, leading to a return to pre-pandemic trends. Baig stated the company had been "living beyond our means" and needed to resize to restore financial strength. The layoffs, announced in a statement from Baig, affect employees across North America. Departing staff, referred to internally as "Particles," will receive severance, extended benefits, and can keep their company equipment.
