Influencer-marketing startup Aspire laid off 23 employees in June, attributing the cuts to a challenging macroeconomic environment. The layoffs affected various teams, including recruitment and customer service. While the company did not disclose its total workforce, it emphasized its ongoing confidence in business growth and recently announced a strategic partnership with TikTok. Aspire, which serves over 800 Shopify merchants and e-commerce brands, operates in the expanding influencer-marketing industry, which faces pressures as brands tighten budgets amid economic uncertainty. This move aligns with broader layoffs observed across the creator economy sector in recent months.
