Attentive, a leading SMS marketing company serving thousands of retailers, has laid off 15% of its workforce. Based on its reported 1,300 employees as of September 2022, this amounts to approximately 195 people. The company confirmed the cuts in January 2023, citing the need to ensure durable future growth amid a challenging economic environment. This move is part of a broader wave of layoffs across the e-commerce and tech sectors, as inflation and tightened consumer spending lead brands to reduce their own expenditures, directly impacting B2B service providers like Attentive.
