Aurora Solar

Aurora Solar, a San Francisco-based solar energy software startup, laid off 58 employees at its headquarters on Kearny Street, effective immediately as of last Friday. This marks the company's second round of job cuts within a year, driven by ongoing macroeconomic challenges and continued uncertainty in the solar industry. The layoffs included several director-level positions across customer success, engineering, and product design. Aurora, which provides software for solar system design and sales, stated it is refocusing its business to adapt to the current environment while maintaining confidence in solar energy's long-term potential.

Aurora Solar, a software startup in the solar industry, laid off 20% of its workforce, affecting about 100 employees out of a total of approximately 500, on January 30, 2024. This decision came after the company reportedly missed its growth targets over the past year, attributed to broader macroeconomic challenges such as higher interest rates and regulatory changes like California's NEM 3.0, which reduced incentives for solar power. The layoffs follow a smaller round in November, reflecting ongoing adjustments in the face of shifting market dynamics and demand.