Basis Technologies, a provider of cloud-based workflow automation and business intelligence for the ad-tech industry, laid off approximately 40 employees, representing about 4% of its workforce, in a restructuring move around early February 2023. The layoffs primarily affected sales and service groups, including several senior team members. The company, which recently integrated programmatic guaranteed buying into its platform, cited restructuring as the reason, reflecting broader challenges in the technology and advertising sectors.
