Belora Paris, a cosmetics brand backed by Peak XV Partners' Surge, is reportedly on the verge of shutting down operations entirely as of October 2023. The Gurugram-based company, which offered vegan and toxin-free makeup and skincare products, failed to secure follow-on funding from investors or find a buyer through acquisition talks. This financial strain has led to an imminent wind-down, evidenced by its non-functional website. Founded in 2019, Belora had aimed for significant growth but faced challenges in sustaining its business in the competitive beauty industry.
