Berlin Brands Group (BBG), a German e-commerce company that acquires and scales online brands, laid off nearly 100 employees in June 2022, representing about 10% of its workforce. The cuts primarily affected staff in Germany and were driven by a market slowdown following the pandemic e-commerce boom. Founder Peter Chaljawski cited a "deep break in the market," with rising costs and weakened growth prompting a strategic shift from aggressive expansion to securing profitability. The company, which reported over €400 million in revenue in 2021 and had raised significant funding earlier that year, implemented these layoffs as part of broader cost-reduction efforts amid declining industry growth.
