Bluprint, a Denver-based online learning startup in the lifestyle and crafts industry formerly known as Craftsy, is permanently shutting down. The company, which was acquired by NBCUniversal in 2017, will lay off all 137 employees in July and August 2024. According to founder and CEO John Levisay, the closure is a decision made by parent company NBCUniversal, though specific reasons were not detailed. Bluprint offered subscription-based how-to videos and e-commerce for crafts, but will now cease operations entirely.