Booking Holdings, a major online travel company, has laid off approximately 60 employees at its business-to-business unit, Rocket Travel by Agoda. This reduction is part of a strategic move to streamline operations and reset the company's global investment priorities, particularly as it focuses on advancements in the AI era. The layoffs, confirmed in early 2024, represent a shift away from less competitive B2B services, where Expedia has held a stronger position. This restructuring aims to reallocate resources toward areas with higher growth potential within the travel industry.
