Amazon aggregator Boosted Commerce, a Los Angeles-based company that acquires and scales third-party brands on Amazon, has laid off approximately 5% of its workforce. This reduction, affecting several VP and director-level positions primarily in brand and marketing, occurred in late July 2022 amid broader industry volatility. The company, which had raised $380 million and acquired 40 businesses, stated the layoffs were part of a strategic reallocation of resources for second-half initiatives. The move reflects a wider slowdown and consolidation in the Amazon aggregator sector, which saw explosive growth during the pandemic but has since faced funding declines and increased scrutiny of its business model.
