Mobile marketing technology startup Branch Metrics, based in Redwood City, California, laid off 20 percent of its workforce this week, affecting fewer than 100 employees. The company, which had over 450 staff members according to LinkedIn data, confirmed the cuts as part of a trend among well-funded startups adjusting their teams. Founded in 2014 and valued at $1 billion, Branch specializes in cross-platform linking for consistent user metrics and has raised over $367 million, with its last funding round in 2019. This move reflects broader economic pressures, as seen in rising unemployment claims and similar layoffs at companies like Away and Toast.
