Bringg, a Tel Aviv-based on-demand delivery management software company, has laid off approximately 10% of its workforce in Israel, affecting 10-15 employees out of its 110-person team there. This decision, communicated via a Zoom meeting on Holocaust Remembrance Day (April 21, 2020), marks a reversal from CEO Guy Bloch's earlier statement that the company was "shifting up a gear" while others cut back. The layoffs are part of the broader economic impact of the COVID-19 pandemic, though the company has not officially confirmed the reason. Founded in 2013 and serving major clients like Coca-Cola and Walmart, Bringg employs around 130 people globally and recently raised $30 million in Series D funding.
