Brodmann17, an Israeli computer vision startup in the automotive technology industry, shut down in December 2022 after six years of operation. The company, which developed a lightweight, software-based computer vision system for advanced driver assistance systems (ADAS), was unable to bring its products to the mass market despite proving its technology and having customer demand. Founded by deep learning specialists, the startup aimed to compete in a market dominated by Mobileye by focusing on a "blue ocean" strategy of efficient software that could run on low-end vehicle processors. The closure resulted in the layoff of its entire workforce, as the company ceased operations.