In May 2023, beverage technology startup Cana shut down and laid off all of its employees after failing to secure crucial funding. The company, which had developed a prototype appliance capable of creating customized drinks, was unable to raise the capital needed to establish a production line and begin shipping devices. Despite having raised $30 million in early 2022 and enlisting a high-profile brand ambassador, Cana ultimately succumbed to the challenging funding environment, particularly tough for consumer hardware startups. The closure marked the end of its ambitious vision for an on-demand beverage system.
