Captiv8, an influencer marketing platform, has laid off approximately 20% of its workforce, affecting around 20 employees. The company, which operates in the competitive marketing technology industry, cited a strategic restructuring aimed at improving operational efficiency and focusing on core business priorities. This move reflects broader challenges within the ad tech and influencer marketing sectors, where companies are adjusting to shifting market demands and economic pressures. The layoffs occurred as part of efforts to streamline operations and position the company for sustainable growth amid a rapidly evolving digital landscape.
