Care/of, a personalized subscription vitamin company, is shutting down and laying off its entire workforce of 143 employees as of July 3, 2024, due to a complete loss of funding. The company, which was majority-owned by pharmaceutical giant Bayer, announced it is canceling all subscriptions and ceasing new orders. This closure follows Bayer's decision to halt further investment in the venture. Founded in 2016 and part of the health tech and commerce industry, Care/of had raised $46 million and was once valued at $225 million. The company is exploring options for a potential future revival but has no definitive plans at this time.
