Auckland-based e-commerce software company Cin7 is laying off approximately 15% of its workforce, affecting around 45 employees out of a total of just under 300. The consultation process is concluding this week. The layoffs reflect a post-pandemic adjustment, as the company acknowledges that the explosive e-commerce growth during COVID-19 lockdowns has normalized to pre-pandemic levels amid broader economic turbulence. Founded in 2011 and owned by US private equity firm Rubicon Technology Partners since 2019, Cin7 provides inventory management solutions for businesses selling on platforms like Amazon. The company had expanded rapidly through acquisitions and hiring during the pandemic boom but is now restructuring in response to shifting market conditions and a slowdown in the sector.
