In June 2020, amid the COVID-19 pandemic and a nationwide lockdown in India, the customer engagement platform CleverTap implemented layoffs as part of cost-cutting measures to ensure business survival. While the exact number of employees let go was not specified in the provided article excerpt, the context indicates it was part of a broader wave of workforce reductions across the Indian startup ecosystem. The industry-wide crisis forced many tech companies, including unicorns and growth-stage startups, to make difficult choices between preserving jobs and extending their financial runway. CleverTap, operating in the SaaS and marketing technology industry, took this step during a period of severe economic uncertainty and falling demand across sectors.
