In March 2021, data management startup Clumio conducted a round of layoffs, reportedly affecting two-thirds of its sales team, as part of a strategic shift to focus exclusively on public cloud backup. The company, operating in the competitive SaaS data protection industry, is rebalancing its business to simplify data protection in the public cloud, moving away from its previous coverage of both private and public cloud applications. CEO Poojan Kumar stated the decision was necessary to tighten areas no longer aligned with the company's strategic focus, ensuring long-term customer service in a market contested by several strong suppliers.