Community, a creator economy startup that enables influencers and brands to text their fans directly, laid off approximately 40 employees earlier this month amid a broader economic downturn. The company, which has raised $90 million in venture funding and serves notable clients like Paul McCartney and Addison Rae, made these cuts as part of industry-wide challenges affecting tech and media firms. While the exact percentage of its workforce impacted isn't specified, the layoffs reflect tightening conditions in the startup sector, following similar moves by companies like Cameo and Jellysmack. Community differentiates itself by offering SMS-based marketing tools that bypass social media algorithms, but it now faces headwinds like many others in the creator economy space.
