In January 2024, Pakistani B2B e-commerce startup Dastgyr made a significant strategic shift by laying off 80% of its workforce. This drastic reduction comes despite the company raising a substantial $37 million in Series A funding in mid-2022 for expansion. The move reflects a broader trend of strategic realignment within the tech industry, as companies like Daraz and Retailo Technologies also adjust to tough market conditions and economic challenges. For Dastgyr, this appears to be a pivot towards ensuring business sustainability and efficiency by focusing on core operations, highlighting the volatile nature of the startup ecosystem where rapid growth can be followed by swift adjustments.
