In May 2020, storage software startup Datera conducted a reorganization, laying off 10-15% of its workforce as part of cost-cutting measures to reduce cash burn and achieve cash flow positivity by the end of the fiscal year. This decision was driven by the economic impact of the COVID-19 pandemic on the storage market. The company, which had recently completed a funding round, also implemented salary reductions, with the CEO taking an 80% pay cut. Datera, an enterprise storage software provider, had experienced significant growth prior to the layoffs, including 325% revenue growth in 2019.