In August 2020, Swedish healthtech company Docly laid off 80% of its UK team, cutting 8 out of 10 employees, as it retreated from the UK market. This strategic shift came after a year without growth, despite a broader surge in telemedicine demand during the COVID-19 pandemic. Docly, a spin-off from digital health provider Min Doktor, had struggled to secure clients in the UK for its text-based consultation services. The company decided to refocus on its core strength as a technology platform supplier, winding down its direct healthcare offerings. Operating in the competitive digital health industry, Docly faced challenges with funding and market expansion, ultimately leading to this downsizing to streamline operations.
