Elastic, a search and data analytics software company, announced layoffs affecting approximately 13% of its workforce in November 2022. This decision, made by CEO Ash Kulkarni, was driven by a challenging global macroeconomic environment that led customers, particularly small and medium businesses, to tighten budgets and scrutinize investments. To navigate this climate and emerge stronger, the company is refocusing on critical business areas, improving operational efficiency, and helping customers consolidate onto its platform for security, observability, and search use cases. Impacted employees, termed "Elasticians," were offered severance, extended healthcare, and career support.