On July 28th, 2025, ad-blocking and privacy software company Eyeo announced a major strategic overhaul, including a leadership change and significant staff reductions. The company is laying off 40% of its global workforce. While the exact total employee count was not officially confirmed, references to a team of over 300 suggest the layoffs affect more than 120 people, primarily in support roles. This restructuring coincides with the appointment of a new CEO, Douglas de Jager, and marks a strategic pivot for the company. Eyeo is shifting its focus from its core ad-blocking products toward building new privacy-centric tools designed to make online advertising private by default, a move the company calls a "strategic refounding."
