Getir

In April 2024, Turkish instant delivery company Getir announced a major strategic retreat, exiting the U.S., U.K., and European markets to focus solely on its home country. This decision impacts over 6,000 jobs across those closing operations, a significant portion of its workforce which numbered around 32,000 a year prior. The move marks a dramatic reversal for the once high-flying "quick commerce" startup, valued near $12 billion, as it and rivals like Flink face severe industry downturn. Getir cited the need to concentrate financial resources on Turkey and secured new investment to extend its runway, ending an aggressive global expansion that included acquisitions like Gorillas and FreshDirect.

Getir laid off 2,500 employees representing approximately 11% of its workforce on 2023-08-22.

Getir, the European speedy grocery giant, is preparing for a new round of layoffs in its UK office following its merger with rival Gorillas. This move, expected in early 2023, is part of the integration process to eliminate overlapping roles after the two companies, which offered similar services in many of the same locations, combined in a deal valuing the entity at $10 billion. While the exact number of UK layoffs is undisclosed, it is anticipated to be smaller than the drastic cuts in 2022, when Getir reduced its global workforce by 14% (4,400 employees) amid a market downturn. The industry-wide challenges in the rapid grocery delivery sector continue to drive these cost-cutting measures as the merged company seeks to prove the deal's value to investors.

Rapid grocery-delivery startup Getir laid off approximately 100 corporate employees in the United States at the end of January 2023, reducing its US corporate workforce from about 260 to 160 employees. This represents a significant cut of around 38% of its corporate staff in the region. The layoffs, affecting departments like legal, operations, HR, fleet, and finance, are part of broader operational challenges and restructuring following Getir's acquisition of rival Gorillas. The company is consolidating operations, which may lead to further store closures and job cuts as it eliminates overlapping locations. This marks the second round of layoffs for Getir since it cut 14% of its global workforce in May 2022, reflecting ongoing struggles in the competitive rapid-delivery industry, including issues with timely employee payments and strict performance metrics.

In May 2022, Getir, a $12 billion instant grocery delivery startup, announced plans to lay off 14% of its global workforce. With an estimated 32,000 employees across nine countries, this restructuring impacted approximately 4,480 staff. The Turkish company, operating in the competitive quick-commerce industry, cited a need to reduce costs and scale back its aggressive, capital-intensive expansion plans, including cuts to hiring, marketing, and promotional discounts. This move reflected a broader market downturn affecting tech companies, particularly in the instant delivery sector, where rivals like Gorillas were also implementing layoffs.