The Israeli-American startup Getta (formerly Gettacar) laid off 30 employees in May 2022 after closing its R&D center in Rehovot. The company, which operated a used car sales platform in the U.S., faced significant difficulties and executed a pivot, including a rebranding and extensive cuts. At its peak, Getta employed around 200 staff across Israel and Philadelphia, but now reportedly retains only a few dozen. This restructuring reflects challenges in the competitive automotive e-commerce sector, impacting a significant portion of its workforce.
