Grin

Influencer-marketing platform Grin has laid off many employees in its third round of cuts in recent months, citing ongoing changes in the global economic environment and a need to refocus on customers. While the exact number of affected staffers was not disclosed, the company confirmed the layoffs in April 2024. Grin, a startup in the creator economy that has raised $145 million since its 2014 founding, previously cut 60 roles in November 2022 and several more in March 2023. The latest impacted employees will receive a three-month severance package. The company joins other creator-economy firms like Jellysmack and FaZe Clan in reducing staff amid broader economic pressures in the tech sector.

Influencer-marketing platform Grin conducted a significant round of layoffs on Tuesday, March 21, 2023, impacting staff across marketing, engineering, and other teams, with the sales department reportedly taking a particularly brutal hit. This marks the company's second layoff in recent months, following a November round that cut 60 employees, about 13% of its staff at the time. Former employees described the latest cuts as "unfair and unexpected," noting they were abruptly logged out of company systems. While the exact number laid off this time was not officially disclosed, it was described as "significantly larger" than the previous round. The layoffs are attributed to the challenging state of Grin's business and the broader economic climate. The creator-economy startup, which has raised $145 million, provides software for brands to run influencer campaigns.

Grin laid off 60 employees representing approximately 13% of its workforce on 2022-11-30.