Berlin-based tech rental startup Grover, which achieved unicorn status in early 2022, has laid off at least 40 employees, representing around 10% of its then 460-person workforce. The layoffs, confirmed in December 2022, are part of a restructuring aimed at reaching profitability and refocusing goals for 2023. After rapid growth during the pandemic, the company is shifting from a pure growth focus to a stronger emphasis on financial sustainability. Grover operates a platform for renting electronics like smartphones and gaming consoles across several countries, including Germany and the U.S.
