Heygo, a London-based virtual travel platform founded in 2020, has permanently shut down this week after nearly three years in operation. The startup, which raised $20 million in venture capital in early 2022, was launched to offer virtual tours led by local guides during the pandemic. However, founder John Tertan stated that post-Covid, the market for virtual experiences wasn't large enough to sustain the business, leading to the decision to return capital and cease operations. The company had previously generated significant income for tour guides during lockdowns but ultimately couldn't maintain growth as travel resumed.
