Hologram, a company in the IoT connectivity industry, conducted layoffs affecting over 30 employees, as announced in a LinkedIn post. The cuts impacted various departments including sales, product, design, customer success, and marketing. While the exact percentage of the workforce and total employee count were not specified, the layoffs were described as a response to challenging market conditions, with the post noting "a brutal market for us." The event occurred on a Friday, with the announcement made in early 2023. Hologram operates as a SaaS startup providing cellular connectivity for IoT devices, indicating it is a venture-backed, growth-stage company. The layoffs resulted in the departure of key personnel, such as the Head of Product and Design and a Sales Director, who had contributed significantly to the company's recent performance.
