Increff, a Premji Invest-backed SaaS startup in the logistics and supply chain industry, laid off approximately 60 employees, representing 20% of its workforce, last week as part of a cost-cutting drive to return to profitability. The layoffs affected multiple teams including tech, sales, customer success, and HR. The decision was driven by adverse macroeconomic conditions, failure to meet new client onboarding targets, and the unexpected challenges in its US and European expansion despite significant marketing investments. While the startup is not abandoning its international plans, it is shifting to a more partner-led sales approach and reducing marketing expenses to achieve financial sustainability.
