In Q4 2022, African e-commerce giant Jumia laid off over 900 employees, representing 20% of its total staff, as part of a major restructuring effort to streamline operations and reduce losses. The cuts included a 60% reduction in managerial roles in Dubai, with remaining staff relocating to African offices. Under new acting CEO Francis Dufay, the company aimed to bring leadership closer to its core markets in Africa. These layoffs, alongside exiting non-core businesses like Jumia Prime and scaling back logistics and grocery services, contributed to a 30% monthly savings in staff costs. Jumia targeted halving its losses, aiming to end 2023 with $100-120 million in losses, down from $207 million in 2022.
