Israeli AI shopping startup Karma laid off 20 employees on May 4, 2023, representing 28% of its 70-person workforce. The company, which offers a browser extension and app for automated coupons, cash rewards, and price tracking, cited a strategic shift and market challenges as reasons for the cuts. All affected staff were based in Israel. Founded in 2014 and having raised $34 million, Karma stated the move was part of focusing on its core business from a position of strength and profitability.
