Kissflow, a bootstrapped SaaS startup based in Chennai, has laid off approximately 45 employees, representing 11% of its workforce of about 400. The cuts, which occurred across India, the US, and the UAE in April and May 2024, were attributed to a strategic shift in procurement and annual performance reviews. The company, which provides workflow automation software, is operating in a challenging SaaS sector where growth has slowed since the post-pandemic boom. Despite previous employee appreciation gestures like gifting luxury cars in 2022, Kissflow conducted this restructuring to optimize operations and adjust its customer acquisition strategy, offering severance to all affected staff.
