Klaviyo

Klaviyo on 2025-08-25.

In March 2023, the e-commerce marketing automation platform Klaviyo conducted companywide layoffs, letting go of 140 employees across all teams, including engineering and design. This reduction impacted roughly 10% of its workforce, as the Boston-based, venture-backed company sought to reduce redundancy and recalibrate its areas of investment for the future. The layoffs placed Klaviyo among the many tech companies that implemented workforce cuts in 2023, reflecting a period of strategic adjustment even as the business continued to serve over 100,000 users and had recently received a significant strategic investment from Shopify.