Linktree

Linktree, the link-in-bio startup, has laid off approximately 27% of its workforce, primarily affecting employees in Australia and New Zealand. This reduction impacts around 60 jobs from a total of about 224 employees. The decision, announced in June 2023, is part of a strategic shift to focus on the U.S. market, which is the company's largest and fastest-growing segment. As a result, roles in product, engineering, marketing, and design are being relocated from Australia to the U.S. This follows a previous layoff in August 2022, when Linktree cut 17% of its global staff. The company, which operates in the social media technology industry, has been profitable since its 2016 launch and had raised significant venture capital prior to these cuts.

Linktree, an Australian social media startup, laid off approximately 50 employees, representing 17% of its reported 300-strong global workforce, in August 2022. CEO Alex Zaccaria announced the cuts, attributing them to efforts to navigate an economic downturn and emerge stronger. The layoffs are part of a broader trend of tech industry reductions, affecting a company known for its creator-focused link-in-bio platform. Zaccaria expressed regret over the decision and outlined support measures for impacted staff, including a public job referral list and company-wide mental health days.