In February 2022, Brazilian foodtech startup Liv Up laid off over 100 employees, representing 15% of its workforce. This restructuring followed investments that did not yield the expected returns, prompting a significant cost reduction. The company, which had reported having 800 employees in September 2021, stated the move was to create a leaner operation and focus resources on projects better aligned with the current challenging macroeconomic reality and shifting consumer habits. The layoffs were part of an effort to streamline the business and concentrate on building its position as a major healthy food brand in the country.
