LoopMe, an ad-tech company, has conducted layoffs as part of broader industry cost-saving measures amid the coronavirus pandemic. The financial downturn has exacerbated existing pressures from dwindling investment and privacy changes, forcing clients to pause marketing budgets. While the exact number of employees affected at LoopMe is not specified, the layoffs reflect the severe impact on the ad-tech sector, where multiple firms are taking similar actions to stay afloat during this economic crisis.
