Match Group

Match Group laid off 325 employees representing approximately 13% of its workforce on 2025-05-08.

In July 2024, dating app giant Match Group announced a workforce reduction of 6% as part of a strategic shift away from livestreaming services, a feature that had gained popularity during the COVID-19 pandemic. The layoffs coincided with the discontinuation of livestreaming on its apps Plenty of Fish and BLK, as well as the shutdown of the Hakuna app acquired from Hyperconnect. The company cited changing user behavior in the post-pandemic world, with people returning to in-person dating, making the feature less viable. Match Group is now refocusing its efforts on other areas, including generative AI, to drive future growth in the competitive online dating industry.

Match Group representing approximately 8% of its workforce on 2023-02-01.