In July 2023, adtech firm MiQ conducted a quiet round of layoffs, affecting approximately 4% of its workforce. The company, which is backed by private equity, closed its office in Germany and made redundancies in the UK and other markets. This move reflects ongoing challenges in the adtech industry, where companies are grappling with lower advertising rates and prolonged economic uncertainty, leading to continued workforce reductions even after earlier cuts in 2022 and early 2023.
