In July 2022, advertising and marketing tech firm NextRoll laid off just under 3% of its workforce, affecting approximately 26 employees out of a total of 874. The cuts primarily impacted the sales and recruiting teams. This move reflects broader industry trends, as numerous adtech and martech companies are implementing layoffs in anticipation of an economic slowdown. NextRoll, which rebranded from AdRoll in 2019 to expand beyond retargeting into broader marketing technology, had previously conducted a significant 30% reduction in early 2020 due to the pandemic. The company serves small and midsize brands through its RollWorks B2B arm and AdRoll advertising services.
