In April 2020, Brazilian management platform startup Omie (Omiexperience) laid off approximately 136 employees, representing about 31% of its then 439-person workforce. The layoffs occurred in two waves, driven by a combination of internal restructuring and the direct economic impact of the COVID-19 pandemic. The first wave of 42 dismissals was attributed to a strategic shift to serve larger enterprise clients and an adjustment for unmet growth projections. The second wave of 94 cuts was a direct response to the coronavirus crisis, which disrupted client demand despite initial expectations that remote work trends would boost business. Affected departments included marketing, sales, customer relations, franchises, and human resources. The company maintained salaries and benefits for remaining staff and launched a free tool to support micro-entrepreneurs during the downturn.
