In April 2020, digital advertising company OpenX laid off or furloughed 15% of its workforce, primarily through layoffs, in response to the COVID-19 pandemic's expected long-term reduction in marketer spend. The cuts, which also included reduced hours for a small number of employees and 15-20% salary reductions for the leadership team, brought the company's total headcount to just over 200 employees. This represents a significant decline from previous years, as OpenX had already reduced staff in late 2018. The company is realigning its focus toward the demand side of its business, streamlining operations to weather the downturn while continuing to invest in its products for publishers and marketers.
